Social Listening Deep Dive
A step-by-step guide to navigating and interpreting the Social Listening feature in Rove - illustrated with the Rove Solis™ Architectural Gold Necklace in Japan.
Rove Solis™ Architectural Gold Necklace
Stage 1
Overview and Score
At the top of the Social Listening page, you'll find a summary of the social landscape for your product category in the selected territory, along with a score out of 20. The score and summary always align - read them together for full context.
💡 Reading the score: The score out of 20 reflects how strong and accessible the social opportunity is for your category in that territory. A score of 16/20 signals a mature, high-opportunity environment. Always read the summary text alongside the score - they reinforce each other.
Stage 2
Platform Analysis
This section shows you which social platforms perform best for your product category in the selected territory - ranked by audience size, with a description of the type of content and community behaviour found on each.
Stage 3
Influencer Overview
For each territory, Rove provides an overview of relevant influencers across social platforms for your product category. Use this to identify creators you may want to target as you enter the market. Each entry includes name, platform(s), audience range, and positioning.
Stage 4
Communities
Below the influencer overview, you'll find the communities where your product category is actively discussed. These span social platforms and messaging apps, giving you insight into where organic conversation is happening.
Stage 5
Recommended Messaging
At the bottom of the Social Listening page, Rove provides recommended messaging guidance tailored to both your territory and your specific product's proposition. This takes into account product attributes such as artisan craftsmanship, directing you toward the platforms and messaging styles where it will best resonate.
💡 Why this matters: The recommended messaging is specific to both the territory and your product category. If your product is an artisan craftsmanship piece, Rove picks that up and directs you to the platforms and messaging styles where it will best be positioned.
Campaigns to Reference
Rove also surfaces relevant benchmark campaigns in your territory to help inform your approach:
