Competitor Discovery: rivals beyond the tracked shelf in Competitor Intelligence
Competitor Discovery sits within Competitor Intelligence but looks outside your tracked marketplace shelf and finds products competing with yours elsewhere — on other retailers' sites, on department store sites, on specialist e-tailers, and on brands' own direct stores. It's very similar to the Competitor Discovery & Analysis Report that you can run in Rove Reports.
The headline counters
Competitors found — how many off-shelf products were discovered.
Channels found on — how many distinct retailers or sites they appear across. This number is often the most revealing on the page: it tells you how fragmented distribution in your category really is.
In stock — how many of the discovered set are currently available.
Price range — the span across the discovered set, which frequently extends well beyond the tracked shelf at both ends.
What this is telling you
A written read of the discovered landscape, typically organised as a price ladder: value entrants and where they sell, the mid-tier, and the premium anchors. It names the channels rivals are using, flags availability gaps in the discovered set, and closes with the strategic question the evidence raises — usually some version of whether to defend at value or move toward premium cues, and which retail channels you are absent from.
Channel names are worth reading carefully. A cluster of competitors on retailers where you have no listing is a distribution gap, and distribution gaps are usually easier to close than rank gaps.
The discovered products
Each result shows:
Brand and full product name.
Channel — the retailer or site it was found on.
A tier marker such as Premium, where the product sits clearly in a price band.
A one-line description of what the product is and its headline capability.
Rating and review count, with a confidence marker so you can tell a well-evidenced rating from a thin one.
Stock status.
Price, and the difference against your own price in pounds — the fastest way to read where you sit in the wider ladder.
Open — go to the listing itself.
A Show out-of-stock products toggle controls whether unavailable results are included. Turning it on is worth doing periodically: a competitor who is persistently out of stock at a price point is telling you either that the price point sells, or that they have given up on it.
Export takes the discovered set away as a file.
Watch-outs
Discovered competitors are not ranked, because there is no shared shelf to rank them on — so this page tells you who exists and at what price, not who is winning. Prices across channels are not always like-for-like: bundles, included accessories and delivery terms vary, so check the listing before treating a price gap as real. Ratings from different sites are not directly comparable, which is why confidence is marked. And the discovered set is a discovery, not an exhaustive census of your market — treat it as a widening of the lens rather than a complete map.